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A picture tells a thousand words. A LEGO model tells a thousand pictures and metaphors. LEGO SERIOUSPLAY turns planning meetings and workshops into a fun exercise and shifts participants into a “flow” state that we only experience while we play, … Continue reading
If you’ve done market segmentation workshops in the past, you know that it is typically an interactive, engaging and rather exhaustive and fun exercise. One of the difficulties as a facilitator though is to capture the thought process: which markets, … Continue reading