Category Archives: Product Strategy

Business Model Generation with LEGO

A picture tells a thousand words. A LEGO model tells a thousand pictures and metaphors. LEGO SERIOUSPLAY turns planning meetings and workshops into a fun exercise and shifts participants into a “flow” state that we only experience while we play, … Continue reading

Posted in Cloud Strategy, Entrepreneur, Kindle, Product Strategy, SaaS Strategy, Startup | Tagged , , , , , | 12 Comments

A Picture Tells a Thousand Words. A LEGO Brick Tells a Thousand Pictures.

If you’ve done market segmentation workshops in the past, you know that it is typically an interactive, engaging and rather exhaustive and fun exercise. One of the difficulties as a facilitator though is to capture the thought process: which markets, … Continue reading

Posted in Entrepreneur, Kindle, Online Marketing and Cloud, Product Strategy, Startup | Tagged , , , | 1 Comment

Oh No … Another ERP in the Cloud? The Hitchiker’s Guide to Building an ERP in the SaaS Model

I know, it’s a pretty harsh title, but I experience this week after week: ERP vendors launching their cloud-hosted copy of their ERP software and not understanding why they don’t sell. I wrote this post to stop them repeating this … Continue reading

Posted in Cloud Business Opportunity, Cloud Strategy, Enterprise Cloud, Kindle, Product Strategy | Tagged , , , , , , , | 6 Comments

Microsoft’s Huge Investment to Support You Launch Your SaaS Business

In this post, I’d like to highlight one of the potential opportunities that you can avail if you use, or plan to evaluate the Windows Azure platform to deliver your new SaaS offering. Whether you run a development shop, you … Continue reading

Posted in Cloud Business Opportunity, Cloud Strategy, Online Marketing and Cloud, Product Strategy | Tagged , , , , , , | 12 Comments

Your SaaS service & Persona work in reality – empathy and speed dating

One of the basic principles in UX is: “Design starts with a deep and empathic understanding of people” Design here means everything: the way you design your product, your marketing, your service/product support, even your SaaS service’s user interface. As … Continue reading

Posted in Cloud Business Opportunity, Cloud Strategy, Kindle, Online Marketing and Cloud, Product Strategy | Tagged , , , , , | 6 Comments

How to win Customers by setting the right priorities for your features and for your marketing campaign

One of the recurring requests I get from my clients is to help them prioritise their service features. One of the best models I have seen is the Kano model, developed by Professor Noriaki Kano in the 80s. This model … Continue reading

Posted in Cloud Strategy, Kindle, Product Strategy | Tagged , , , , , , | 7 Comments