Monthly Archives: July 2012

Threat!!! SaaS is Cannibalising Licensed Revenue!!! 2 Steps to Win the SaaS Game

Posted on 03/07/2012 by David

Three recurring themes that I pretty often hear from my clients: “But David, can’t you see that this SaaS thing will cannibalise our licensed product’s sales?”; or “What will motivate my sales people to sell zero-upfront-revenue SaaS Vs high-revenue licenses?”; … Continue reading →

Posted in Cloud Business Opportunity, Cloud Strategy, Kindle | Tagged , , , , , | 3 Comments