Monthly Archives: July 2012

Threat!!! SaaS is Cannibalising Licensed Revenue!!! 2 Steps to Win the SaaS Game

Three recurring themes that I pretty often hear from my clients: “But David, can’t you see that this SaaS thing will cannibalise our licensed product’s sales?”; or “What will motivate my sales people to sell zero-upfront-revenue SaaS Vs high-revenue licenses?”; … Continue reading

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