Error: Twitter did not respond. Please wait a few minutes and refresh this page.
Three recurring themes that I pretty often hear from my clients: “But David, can’t you see that this SaaS thing will cannibalise our licensed product’s sales?”; or “What will motivate my sales people to sell zero-upfront-revenue SaaS Vs high-revenue licenses?”; … Continue reading
I know, it’s a pretty harsh title, but I experience this week after week: ERP vendors launching their cloud-hosted copy of their ERP software and not understanding why they don’t sell. I wrote this post to stop them repeating this … Continue reading
Have you ever been stuck in a mud with your car? I had the fortune to experience this recently – the secret to get out of the mud is to have someone controlling the car and one or more people … Continue reading
This post is the second part after this one with an even longer title: A Cloud charging model, tailored to your clients … in other words, how can you make money with SaaS and make your users sign up with … Continue reading
One of the basic principles in UX is: “Design starts with a deep and empathic understanding of people” Design here means everything: the way you design your product, your marketing, your service/product support, even your SaaS service’s user interface. As … Continue reading
One of the recurring requests I get from my clients is to help them prioritise their service features. One of the best models I have seen is the Kano model, developed by Professor Noriaki Kano in the 80s. This model … Continue reading
Are you a software company? Go beyond the definition and see how you can utilise your Cloud Power. Let it be Azure, Amazon AWS, Google AE, Rackspace or just Software-as-a-Service in general, you have an amazing power in your hands … Continue reading