Monthly Archives: March 2012

Single-Tenant Vs Multi-Tenant SaaS Invoicing Models: How Can You Make Money With the Cloud – Part II.

This post is the second part after this one with an even longer title: A Cloud charging model, tailored to your clients … in other words, how can you make money with SaaS and make your users sign up with … Continue reading

Posted in Cloud Business Opportunity, Cloud Strategy, Kindle | Tagged , , , , , , , | 2 Comments

Your SaaS service & Persona work in reality – empathy and speed dating

One of the basic principles in UX is: “Design starts with a deep and empathic understanding of people” Design here means everything: the way you design your product, your marketing, your service/product support, even your SaaS service’s user interface. As … Continue reading

Posted in Cloud Business Opportunity, Cloud Strategy, Kindle, Online Marketing and Cloud, Product Strategy | Tagged , , , , , | 6 Comments

How to win Customers by setting the right priorities for your features and for your marketing campaign

One of the recurring requests I get from my clients is to help them prioritise their service features. One of the best models I have seen is the Kano model, developed by Professor Noriaki Kano in the 80s. This model … Continue reading

Posted in Cloud Strategy, Kindle, Product Strategy | Tagged , , , , , , | 7 Comments

Windows 8 and Windows Azure: The Opportunity

Who wouldn’t have heard that we have launched the Windows 8 Consumer Preview release this week. Our smartest people put their highest bets on our new operating system, which will run on a new generation of devices, will deliver an … Continue reading

Posted in Cloud Business Opportunity, Cloud Strategy, Online Marketing and Cloud | Tagged , , , , , | 3 Comments