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81% of business buyers start the process with a web search. Brick & mortar stores becoming showrooms just for buyers to try the product then place an online order elsewhere. Server orders dropping as a result of public cloud services. … Continue reading
What’s this? Many of us believe in regular checkups to keep an up-to-date awareness of our health status. Checkups also give us a chance to consult a doctor about lifestyle and longer-term things. Year on year, doctors learn more and more about … Continue reading
A picture tells a thousand words. A LEGO model tells a thousand pictures and metaphors. LEGO SERIOUSPLAY turns planning meetings and workshops into a fun exercise and shifts participants into a “flow” state that we only experience while we play, … Continue reading
Startups are born into the Cloud era and they feel as comfortable with it as my 3-yr old with the touch screen. What’s the psychology behind this other than evolution and the cool behavior of generation X/Y folks?
If you’ve done market segmentation workshops in the past, you know that it is typically an interactive, engaging and rather exhaustive and fun exercise. One of the difficulties as a facilitator though is to capture the thought process: which markets, … Continue reading
Three recurring themes that I pretty often hear from my clients: “But David, can’t you see that this SaaS thing will cannibalise our licensed product’s sales?”; or “What will motivate my sales people to sell zero-upfront-revenue SaaS Vs high-revenue licenses?”; … Continue reading
I know, it’s a pretty harsh title, but I experience this week after week: ERP vendors launching their cloud-hosted copy of their ERP software and not understanding why they don’t sell. I wrote this post to stop them repeating this … Continue reading