During my recent startup tour in Athens, Greece, I bumped into Dimitris and Manos, a duo of serial entrepreneurs. In this post, I’m hunting the secret of what it takes to reach 1 million downloads for a mobile app. Do you think Greece is slow motion? Keep reading …
Straight to the point: what does it take to reach 1 million downloads for a mobile app? – I asked Manos. Well, you must know first that I love playing Blackjack. I was looking for a live multi-player Blackjack app and guess … I couldn’t find any in the Android store. It was clearly a (market) gap and I was sure that I wasn’t the only person on earth who missed the game. Once launched the game, downloads started, got featured within the top 10 USA Online Casino games, then thousands of users started flooding in our door. The game was very enjoyable and entertaining and addressed a clear need. As of today, we have over 1 million users.
Then, we’ve built on top of this success and launched more apps: Live Poker, Live Roulette, Hot2Slot (Slot Machine) building the ‘Hub of Fun™‘ mobile social casino, now reaching over hundred thousand users and got a steady revenue, too. Users win or purchase chips and have great fun using our games.
What strikes me guys is that users do buy chips to play games, while there’s no way to turn the chips won into cash. So, you must have created a great “stickiness factor”. Yes – that’s the point David – says Manos. Make every minute of the game entertaining and help people compete and benchmark. People love the benchmarking effect – we love it, too!
How do you get people to come back and play again several times? I know that Blackjack is a fun game, but is this enough? This is hard work 24/7 to continuously entertain our users, give them offers to buy unfair advantages, apply humor and come up with something new every day.
Dimitris looked a bit quiet so far, but now he chimed in. … And we haven’t stopped here. Although we’re not running a casino, we do have the games in online casino quality. So, the next phase in our journey is to package and launch the base games as white label versions licensed to online casinos. Casinos focus on running the casino, we focus on running the game. We already have good traction here, too.
If you’d believe that this is the end of the story, I have to disappoint you. These guys still have energy left to launch an incubation house and help bright startups climb up. They are giving back. If I look at their story, it reminds me to some of the most successful entrepreneurs: Identifying an obvious need, assessing the market and realizing the potential, launching a product quickly and in quality and moving on to the next venture. Giving back.
Abzorba Games is a US-registered company with R&D in Greece, a member of Microsoft BizSpark. The Hub of Fun™ is available on most mobile platforms.
David Szabo, Intrapreneur at Microsoft, startup-addict and LEGO SERIOUSPLAY facilitator. Follow me on Twitter!
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