The “we ended up doing it ourselves” mentality. & The Travelling Intrapreneur

I’ve met this startup of 3 entrepreneurs while on my startup tour in Bucharest. I heard that they built a service that “renders good looking streets and buildings” !? – I have to see this! team

Well, my wife – the other founder – has been working a lot with 3D models – says Sorin on the left. She’s been always bugging me to buy stronger computers because she didn’t have the patience to wait for hours or a day for a complex model to render. With the kids having a nap for an hour or two, time gets precious, you know. I wanted to help her and went searching for the big rendering service on the internet but couldn’t find none that does it for this particular 3D format (Blender). So, cursing silently, I opened a cloud subscription and simply ran her 3D renderer command-line tool on a strong VM – then on several VMs … and got enlightened by the idea. By now, we have built a cool and simple web UI around the rendering tool and built algorithms to intelligently break down the rendering work to chunks that can be processed in parallel – says Marius. Simple and genius, isn’t it?

Then comes the typical questions from the startup addict who grew up in the enterprise: so, where do you take off from here? How do you take over the world? How will you build those super-complex parallel processing algorithms that no-one else does and requires an entire R&D team that you obviously can’t afford today? Well, David, you know, we don’t want to re-invent the wheel. All we want is to let people save time rendering and help them save money by not buying unnecessary hardware for occasional rendering jobs. You know, to better utilize those 1-hour slots while kids sleep. Nothing more than that … yet. You know … the minimum viable product theory … The more the capacity the more we can grow.

Of course, we’re also looking to cover other 3D formats, that’s what we’re working on right now – but our key focus is on our current customers to make sure that they are happy. The more time we invest into understanding our current niche, the more we learn about them and the more exciting our story gets. We have regular users rendering all types of stuff – they found us for their own reasons and we’re happy that we can be part of their success. is a Microsoft BizSpark startup, check them out at

Linkedin David Szabo, Intrapreneur at Microsoft, startup-addict and LEGO SERIOUSPLAY facilitator. Follow me on Twitter!

This entry was posted in Entrepreneur, Kindle, SaaS Strategy, Sales, Startup, Travelling Intrapreneur, Windows Azure and tagged , , , . Bookmark the permalink.

5 Responses to The “we ended up doing it ourselves” mentality. & The Travelling Intrapreneur

  1. Pingback: David despre MavenHut și Render Street | Zoli Herczeg

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