Windows 8 and Windows Azure: The Opportunity

Who wouldn’t have heard that we have launched the Windows 8 Consumer Preview release this week. Our smartest people put their highest bets on our new operating system, which will run on a new generation of devices, will deliver an amazing user experience and will certainly challenge our competitors: a Windows 8 slate is more than just a slate … it’s a slate and a PC – no one does anything near this big today. A new era is coming and it’s great to be part of it …


But what does this have to do with the Cloud? Well, our pessimistic prediction is that once launched, our new Windows marketplace will be available to a good few hundreds of millions of people worldwide. This means that if you have a consumer-targeted Cloud application and you build a Windows 8 metro UI for it, you can list your app in the *number 1 place* where those few hundreds of millions people will go to look for and download their new apps. This way, for a $99 per year Marketplace membership fee and 30% commission per download, you can leverage Microsoft’s 85% world-wide market share of operating systems – thanks to the vision Bill Gates had one day (a PC on every desk – i.e., a slate in every hand), you have the opportunity today to turn this to your advantage. Only one tenth of a per cent of this crowd is still hundreds of thousands of potential Customers.  Does this feel promising?

Using Windows 8 as the premium experience for your Cloud app is a wise choice. If you think big, you have a few things to consider though. In my next post, I’ll discuss options for crossing the dilemma of a one-off (per app download) Windows 8 marketplace revenue and the recurring Cloud bill as a cost – stay tuned and please leave a comment if you’ve any feedback about this post.


LinkedinDavid Szabo, Cloud Strategy Advisor, Firestarter and Rulebreaker at Microsoft. Startup-addict, SaaS & Cloud consultant, blogger at and LEGO serious play facilitator. Follow me on Twitter!

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3 Responses to Windows 8 and Windows Azure: The Opportunity

  1. ersekattila says:

    I love the metro ui and the new concepts, but i’m an addicted geek. When you talk about W8 and use phrases like “more than a slate”, than you talk about a thing/a device that doesn’t even exists. (_yet_). So the 85% world-wide market share means nothing more than the traditional personal computer (desktop) users. And they hate everything that is new or different.
    Only the future will tell. Being a frontrunner is always risky.

    • David says:

      I couldn’t agree more. Being a frontrunner is always risky and if you’re not prepared to be wrong, you’ll never come up with anythning original. So, it’s your choice if you want to take risks or not. Moore (in Crossing the Chasm) estimated the reward for taking risks in this situation is 13.5% of the market (Early Adopters) – you do the math and you decide.

  2. George says:

    MS is desperate to catch the tablet pc train – given their huge marketing army (like the above article) they might succeed to get the third place in several years…

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